We've written these brand guidelines to start off with and build upon, this is a living document of what the Strength of Character brand should be.
Do what's right for the Community
Do what's right for the worldwide community as a whole - for those who are closest to us, and those who are furthest from us.
This means knowing the whole supply chain, and making sure that each individual along that chain is paid a wage that they can live happily from.
Respect the environment
The environment sustains us, therefore we should be sustaining the environment.
We live in a time of climate crisis, and doing what's best for to prevent this climate crisis is doing what's best for future generations.
This involves not building on carbon emissions as we grow, we will strive to be carbon neutral.